B2B customer acquisition
Meet the decision-maker.
Representatives visit businesses, start conversations with owners and decision-makers, explain the offer and guide interested customers through eligible registrations or sales.
What we do
Your campaign, put into action.
From the initial brief to the next customer conversation, OPA brings the people and day-to-day support behind face-to-face B2B sales.
Brand representation
Explain your offer accurately.
We train teams on the campaign, the customer approach and the standards expected of them. The aim is a professional introduction and a clear understanding of the offer.
Campaign execution
Organize the work on the ground.
We coordinate territory activity, prepare teams, coach in the field and review results. Daily routines keep representatives focused on the campaign’s objectives.
Market expansion
Bring your offer into a new market.
OPA supports established brands in Québec and Atlantic Canada through local field activity and team development. We discuss the audience, territory and campaign requirements before defining the approach.
Sales-team development
Prepare the people doing the work.
Recruitment, orientation, practical training and ongoing coaching support representatives as they learn the campaign and take on more responsibility.
How we work
A clear brief. A prepared team. Daily follow-through.
Understand the brief
Clarify the offer, the business audience, the territory and the campaign expectations.
Prepare the team
Train representatives and coordinate the field activity around the campaign.
Execute and review
Meet businesses, coach in the field and use feedback to improve daily execution.
Work with OPA
Let’s discuss your next market.
Tell us who you want to reach and where. We’ll start there.